Cafe marketing services

Everything your cafe needs to get famous locally.

Pick the pieces you need or hand us the lot. Either way it’s one team, one plan, and one monthly report — all pointed at making you the cafe on the block.

01

Content Creation

The good stuff. We come to your cafe and shoot photography and video that makes people hungry through a screen — reels, stills, behind-the-bar moments and the hero shots your menu deserves. Edited, captioned and ready to post.

  • Monthly in-cafe photo & video shoots
  • Short-form reels & TikToks
  • Food & drink styling
  • Captions & on-brand copy
Content shot for Relaxed Espresso — hazelnut cold foam styled with Whittaker's chocolate
02

Website Design

A site as crafted as your fit-out. Fast, mobile-first, and built to convert lookers into bookings and walk-ins — with menus, location, hours and ordering baked in, and the local SEO that gets you found.

  • Custom, on-brand design
  • Bookings & online ordering
  • Local & “near me” SEO
  • Google Business Profile setup
03

Consultation

Marketing is only half the battle — the rest is the brand, the menu, the pricing and the experience. We sit down with you regularly to sharpen positioning and make sure every decision points the same direction: the coveted cafe everyone recommends.

  • Brand & positioning strategy
  • Menu & pricing guidance
  • Quarterly growth planning
  • Always-on text/email access
04

Google & Meta Ads

Hyper-local paid campaigns that put your cafe in front of people within a few blocks at the exact moment they’re deciding where to go. We build, run, test and optimise — and you see the return in the report, not just the dashboard.

  • Local Google Search & Maps ads
  • Instagram & Facebook campaigns
  • Geo-targeting & retargeting
  • Creative testing & optimisation
05

Instagram & Social

A feed worth following and a presence that never sleeps. We plan, post, story and reply — building a community of locals who feel like regulars before they’ve even walked in.

  • Content calendar & scheduling
  • Stories, reels & grid curation
  • Community management & DMs
  • Hashtag & local discovery strategy
Editorial Refinery Coffee shot made for the Instagram grid
06

Influencer Campaigns

We tap our network of local foodie creators and bring the right faces through your door — the kind of authentic buzz that turns a quiet Tuesday into a queue and gets your cafe onto everyone’s “places to try” list.

  • Local creator sourcing & vetting
  • Campaign briefs & management
  • Visit days & collabs
  • UGC rights for your own channels
07

Monthly Reporting

Every partnership includes it. One beautiful report each month that ties everything together — reach, foot traffic, bookings, spend and return — in plain English. It’s our favourite part, and it’s a big part of why cafes stay.

See how we report

The Suede method

Four steps to cafe on the block.

01

Discover

We get to know your cafe, your locals and what makes you different. Then we build the plan.

02

Create

Shoots, site, content and campaigns — all crafted in your voice and ready to go live.

03

Amplify

Ads, social and influencers push it out to the right locals, then we test and tune.

04

Report

Each month, one clear report on what it did — and what we do next.

Packages

Pick your headline act.

Simple monthly partnerships, no lock-in beyond a fair runway. Run one channel, or bring the whole band together with The Main Event.

Video Killed the Radio Star

$1,800/mo

Your social & content engine.

  • Content creation shoot every 2 months
  • 4 posts a week, including 1 reel a week
  • Full Instagram & social management
  • Meta ads & campaign management
  • Monthly reporting
Start here
Best value

The Main Event

$3,200/mo

The whole lot — every channel firing.

  • Everything in both packages, together:
  • Content, social & Meta ads
  • New website, SEO & Google ads
  • Influencer campaigns
  • One clear report, every month

Save $400/mo vs. both packages separately.

Take the main stage

Riders on the Storm

$1,800/mo

Get found & convert on Google.

  • A brand-new website, built & managed
  • Search engine optimisation (SEO)
  • Google ads management
  • SEO & ranking tracking
  • Monthly reporting
Start here

Questions, answered.

Only ever. It’s the whole point. Because we live in the cafe world, we already know what works — which means faster results and none of the “learning your industry” tax other agencies charge you for.

We ask for a short initial runway so the work has time to land, then it’s month-to-month. Good marketing keeps you — not paperwork.

No — your ad budget is separate and goes straight to Google and Meta. The management fee covers us building, running and optimising the campaigns. It’s all itemised in your report.

Content and ads go live within about two weeks. Buzz builds from there — most partners feel the difference in foot traffic inside the first couple of months, and your monthly report makes the trend obvious.

Not sure what you need? That’s our job.

Book a free discovery call and we’ll map out exactly what’ll move the needle for your cafe.

Book a discovery call