About the agency
The coveted one. The one with a point of difference.
Suede is a boutique marketing agency with a deliberately narrow focus — cafes, and only cafes. We exist to take great local coffee spots and make them the place everyone knows, everyone goes, and everyone can’t stop raving about.
Why we started
Cafes deserve marketing as good as their coffee.
We kept seeing the same thing: incredible little cafes — beautiful fit-outs, world-class coffee, owners pouring their hearts in — getting flat, forgettable marketing from agencies that treated them like just another account.
So we built the opposite. An agency that does one thing. We know the rushes and the slow Tuesdays, the regulars and the reels, what makes a cafe feel like the spot. We pour all of that into making you impossible to ignore.
Boutique by design. We take a handful of cafes at a time so every one gets work worth bragging about — and a partner who actually picks up the phone.
Meet the founder
Systems do the heavy lifting. I keep it personal.
Suede runs the way a great cafe does — on systems that never miss. Content calendars locked a month ahead. Campaigns monitored and optimised daily. Reporting that lands in your inbox the first week of every month, without you chasing it. Organised isn’t a nice-to-have here; it’s the product.
What the systems can’t automate is the relationship — and that’s where I come in. I’m Connor, Suede’s founder. I oversee every partnership personally, so there’s no account-manager roulette and nothing gets lost in a handover. You get an agency that runs like a machine, and a founder who actually knows your name, your cafe and your goals.
Professional where it counts. Personal where it matters. That’s the whole model.
— Connor, Founder
What we’re about
Coveted, on purpose
Taste runs through everything we make. If it’s not something we’d screenshot, it doesn’t go out.
Cafe-obsessed
It’s all we do. That focus is the point of difference — and your unfair advantage.
Straight up
Honest reporting, honest advice. We’ll tell you what’s working and what isn’t.
In your corner
We act like part of your team, because that’s how the best work happens.
We don’t want to be the biggest agency. We want to be the one cafes recommend to other cafes.
Let’s make yours the cafe on the block.
We’d love to hear about your cafe. No pressure, no jargon — just a good chat.
Get in touch